Whether it is a retail business or wholesale business, there are always going to be things common between either of those. Things that will affect both of these businesses in their ways. One of the top factors, in this case, is the packaging of the product. As you might already be aware, the packaging matters a lot. If the packaging of your product is not good, your product has no good in the eyes of the buyers either.
If you were not aware of the severity that a packaging box has over a business, you should be aware now. Because with each passing day, people are getting more and more competitive and it is up to you to keep up to their pace or you will be left far behind. Your edibles business can start getting more sales done once you change the face of your packaging style. Good edible boxes are more likely to get the attention of your buyers, here is why.
Good packaging vs Bad packaging
The difference between both of these packaging types is huge. But you must be thinking about what it is that makes a packaging good or bad. Read on to find out the characteristics of good packaging and to rule out the possibility that you might be providing your customers with bad packaging all this time.
- Good packaging is bound to be strong. This is because one of the primary goals of product packaging is to protect the product inside. How is a packaging box supposed to do that if it is not made from sturdy material in the first place? This is why a good packaging box is supposed to have a good material that stays upright and protects your products under all conditions and circumstances.
- A good packaging box should be communicative. How boxes can be communicative, you must be thinking. Well, with the help of printing techniques and choices, you can now print out any type of information onto your boxes, making them communicative. This way, your boxes will communicate with your customers by sending them information about your product or company with printed texts.
- Attraction is a primary factor in good packaging. A bad packaging box will never attract a customer. If there is a customer that has never bought from you again, they might not do it if your packaging is bad. But if you have good packaging, they might consider trying a different brand (yours) for once. This is why your boxes need to be attractive enough and designed to perfection.
How to make sure your edible boxes are good ones
All of the factors mentioned above need to be taken into account when you are deciding to design your bulk of edible packages. There are different products sold in the market all the time. They all require basic packaging but all the packaging boxes also differ slightly accordingly with the product that is being sold. As with edibles, edible packaging needs to be communicative the most. Here is why:
- Edibles are used worldwide by different people for different reasons. These are cannabis products that are used by people for many purposes. They are sold in the form of oils, tinctures, serums, pills, gummies, etc. These products are said to relieve pain in people. They are used with the help of diffusers or consumed by people to help with chronic illnesses such as cancer and chronic pains. They are also said to relieve nausea and make people light-headed (also used for headaches) Now it is your time to learn how to make your edibles packaging in a way that people can’t help but buy from you among all of the other brands out there.
- Make sure to list down the benefits of your edibles on your packaging. If people are not aware of the effects/side-effects of your edibles, they are going to be skeptical about buying from you. Since people are more likely to buy from companies they are aware of, your only chance for a breakthrough is to make a product and pack them in edible boxes that tell customers about where you come from and what you intend to sell them. Information is always appreciated when it comes to retail products.
Variety is key
Make use of different types of boxes for different products. As a cannabis product seller, you might not be selling just one type of product. A business mostly manufactures and sells different types of products. You might be selling cannabis pills, oils, gummies, and other types of edibles. For each of these products, you will need to make a different type of box. Yes, that is right. Who will want to buy boring products? Even if it is pills they are buying, people like to have style and are attracted to beautiful products.
Make use of green material for your cardboard packaging. If you start creating eco-friendly material packaging, people are bound to be more attracted to you. Why? Because everyone cares about the environment and would appreciate a company that is caring and making efforts to help the environment in any way they can too!
Finding yourself a manufacturer
All of this might seem like a lot of work. However, it is not. Everything mentioned above that you need to do can easily be done if you go to the right packaging vendor for it. All packaging manufacturers can get the job done for you. All you will have to do is to think of how you want your boxes to be designed. Make sure to put your logo out there and represent your brand properly. This way, people will remember your brand and if they like your edibles, they are sure to come back for it again. This is exactly how businesses work. You need to make sure that if a new customer is buying from you, they are bound to come back again and buy from you once again because they loved it.
Norah is a food and sports lover. She likes to do yoga and body weight exercises. She completed her high school and doing college in Amsterdam.