So, the mayhem of Black Friday is behind us, and the Christmas shopping season has officially commenced. After Black Friday comes Small Business Saturday. This yearly show of solidarity for small businesses throughout the country has become everything but modest in recent years. In 2020, more than half of all Americans spent money at local galleries, boutiques, and other stores, totaling $19.8 billion. Small Business Saturday has set a new high, but the spending binge doesn’t stop there.
It’s difficult to overestimate how important the holidays are too many businesses. This time period might account for up to 25% of a brand’s annual income, and it offers an opportunity to acquire future traction with customers and earn long-term loyalty.
With this in mind, it’s critical for corporate leaders to have a Christmas sales strategy in place as November approaches. Hopefully, you’ve already begun working on yours. One way to reduce costs is to compare your business insurance policies online and make sure your insurance costs are not too high. However, if you’re looking for some ideas, have a look at these three suggestions for bringing in more revenue at the end of the year.
Request Testimonials and Reviews
Word-of-mouth marketing, in the form of a recommendation from someone who has already purchased from you, is still the most effective approach to generate high-quality leads. As a business owner, you simply can not underestimate the importance of reviews of this nature.
Direct customer recommendations can help to boost sales, increase your return on investment, and enhance your bottom line. Customer referrals have a personal dimension and are typically provided by loyal customers who are willing to share details of their positive experiences with your company with others.
Referrals can be generated in a variety of ways. To begin, keep an eye on your social media platforms and seek to connect with people who are active on a regular basis. Positive feedback, likes, shares, and other interactions show satisfied customers who are willing to openly support your company. Send direct messages to these people praising them for their loyalty and asking them to promote your items to others by providing a referral link or an exclusive offer as an incentive.
Customer satisfaction surveys or tailored emails asking for rapid input might also potentially be used to discover prospective brand ambassadors. Even better, to demonstrate your appreciation and set yourself apart from competitors, you might send personalized messages to consumers who have just made a purchase. Finally, you can make it even easier for delighted customers to spread the news about your company by incorporating a referral button in your email outreach.
Use Sponsored Media to Boost Social Engagement
In recent years, social media has played a significant role in increasing store traffic on Black Friday and other important shopping days. The algorithms that impact platform exposure, on the other hand, are continually evolving. It is now very difficult to stand out only on the basis of organic content.
Paid social advertisements are useful in this situation. Many businesses are turning to sponsored advertisements to attract bigger audiences, with Instagram and Instagram being particularly popular. The beauty of paid social media is that it enables you to target very specific audiences related to your niche, thereby offering you a chance to connect with potential buyers.
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All of the big social media sites have tools that make it simple to get your adverts in front of more people. Boosted posts on Facebook allow you to promote material to specific audiences that you may target based on a variety of factors such as interests, geography, age, and behavior. This pay-per-click option can help you reach a wider audience without breaking the bank. Boosted posts can also be shared on Instagram.
Facebook is particularly beneficial for gathering first-party consumer information that can be used to inform future advertising promotions. Collect email addresses from prospects with lead form advertising. After that, add them to your email marketing list so you can send them unique offers and promotions that are aligned with their interests.
Increase Social Interaction with Customers with Audio and Video
Videos, more than any other type of material, satisfy modern customers’ desire for authenticity from the businesses that serve them. They appeal to clients’ senses of sight and hearing and can immediately command attention. Video has emerged as one of the most powerful tools for increasing client interaction, particularly on social media platforms. According to HubSpot research, social media is used by four of the top six platforms where people view videos.
However, despite the promise of video as a powerful medium, not all firms are taking advantage of it. Many marketers believe that producing good videos takes a significant amount of time and money. This is not the case. Many recent phones are capable of shooting 4K video, and there are a plethora of low-cost solutions available to help you increase the quality of your film.
If you’re serious about creating great videos, you will need to invest in a reliable, high-quality microphone. Don’t be tempted to try and cut costs here; a cheap microphone won’t do the job, and you will undermine your image. You can also improve the overall quality of your video by adding music and sound effects. These will make your video more professional and enticing.
One of the most eagerly anticipated Christmas shopping seasons is approaching. Consumers are clearly prepared, with the Covid-19 outbreak now showing signs of abating. If you follow the advice above, you could well increase sales this holiday season.
Rehan is a student of Masters at the University of Birmingham. He loves writing about business, finance, technology, and life. He believes that sharing knowledge with the public is the best thing that one can do for the world and humanity.