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Simple Ways to Optimize your Website for SEO


SEO is complex and it’s becoming more difficult than ever to rank on the first page of search engines. This is why businesses are hiring SEO professionals to develop SEO strategies like SEO Aukland, which provides SEO services in Auckland, New Zealand.

It is becoming harder to rank your website higher than your competitors as search engines get smarter. There are some simple tips you can use to help your business succeed in SEO. On-page optimization is any action that you can take on your website to improve its ranking in search results. These are often minor changes that make it easier to search engines to crawl your site and understand what you do.

Page Titles

Page titles are an important part of SEO. They describe the content of each page on your website. A unique title should be at least 50-60 characters in length for each page on your website. It is a good idea to include the keyword at the beginning of your title. The more words are closer together, the more weight they have. Your page title should sound natural. However, it is important to be natural. It is there not only for SEO purposes but also to demonstrate the relevance of your website to online users.

Meta Descriptions

On-page SEO optimization is a key part of meta descriptions. Search engines use the meta description to determine what page is about to find the right audience. A unique meta description should be included on every page of your website. It should not exceed 150 characters. This is a pitch for what each page is all about.


These are a list of pages on your website. Search engines will find your site easier if you have a sitemap. It is a good idea to have both HTML and XML versions. The first step is to create an HTML version. XML sitemaps are easily submitted via Google Webmaster Tools. This file must be easy to locate on your website in order for search engine crawlers (search engine crawlers) to use it to track the links to individual pages.

Site Speed

It can hurt your search engine ranking if your website takes too long to load. Google’s page speed insights tool is a good way to optimize your website’s speed. If your website takes longer than two seconds to load, users will leave the site and not wait. Google values the user experience and will penalize you SEO-wise if your site takes longer than 2 seconds to load.

Responsive Design

Your site must be accessible on all devices. As more people use mobile devices to access the internet, it is even more important. It is important for SEO, as Google began penalizing websites that aren’t mobile-friendly in 2015.

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Image Optimization

When you add images to your website, it is crucial that you use an alt attribute. Search engines can’t see your images but they can read the alt text. Search engines can be easily made to understand the alt text for each image and the keywords that you are targeting.

URL Structure

It is crucial that each page’s URLs accurately reflect the content of the page. It is highly recommended to include search engine-friendly URLs on each page. This makes it easier for Google to crawl your site. Although shorter URLs are more effective, it is important that the URLs correspond to the keywords you want to target.

Robots.txt File

A robots.txt is a file telling search engines what pages they should crawl and which pages to ignore. These files are crucial for SEO because they allow search engines to disregard duplicate pages. To ensure that robots can crawl your site, you must have a robots.txt file.