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Should you outsource business printing or keep it in-house?

There are quite a few advantages of outsourcing your printing production. Companies in nearly each and every industry work hard to increase their benefits. They can do this in various ways. Whether you are going to be printing engineering drawings or blueprints for your architectural studio, office documents for your consulting firm, or visual materials for your graphic design agency, outsourcing the printing activity can bring a number of benefits. In addition to increasing their customer base, most companies focus on decreasing costs, minimising risks, or increasing efficiency.

A verified approach for achieving each and every one of the three is to outsource high-volume print and mail. Just think of outsourcing as delegating the duties to a third party who is better geared up to cope with these costly and time-consuming expenditures.

Reducing costs

The top motive most firms outsource their print or mail is to decrease expenses. Handling these duties in-house can be very expensive in both personnel and equipment requirements. Take into account all the printing that is done in a large firm in a year. Using as a reference the standard printing cost, a regular commercial laser printer can cost about £40,000 and a high-end digital colour press may run as high as £4 million.

To achieve the lowest possible cost per page, the production volume of a firm’s print jobs needs to justify the cost of the equipment. The same rationale remains true for mailing equipment. However, the expenses do not stop there with the initial investment. Print as well as mail equipment must be regularly serviced and maintained, they require a dedicated space, and properly trained personnel to run them. For many firms, it actually makes more sense to let the outsourcing business take the investment risk on equipment as well as staffing.

Reducing risk

Another issue when dealing with print and mail production is dealing with sensitive data from customers. Corporations in several highly regulated industries — for instance finance, insurance and healthcare — are required to keep a documented disaster recovery plan. This disaster recovery plan needs to be in place in case a print or mail facility is somehow compromised or damaged. They can be compromised by situations such as power outages, fires, flood threats or even major natural disasters.

Increasing efficiency

Savvy company leaders know what their core capabilities are and what chores are best performed by a third-party business. Using a print specialist’s advanced machines and technology, equipment, trained operators and specialists, and expert knowledge of the industry provides businesses with a significant competitive advantage.

Additionally, utilising an experienced print outsource firm will guarantee consistency, high-quality work and accountability every time.

Outsourcing printing services is a proven and sound business strategy. Such strategy will enable your company to minimise investments in equipment, among other things. It will also help avoid lease commitments for production; reduce paper usage as well as postage, and production costs; enhance and stabilise your cash flow; create reports to satisfy compliance auditors; and decrease the risk of an expensive data breach. It will eliminate the need to contract with several outside parties to achieve your business objectives. Its customers gain the advantage of reduced costs and, most importantly, reduced errors.

When firms find ways to decrease costs and risks, and increase efficiency, everybody wins.