As 2022 approaches, it is very apparent that marketing software are a necessity rather than a choice. In this day and age, where digital marketing is imperative for businesses across all industries, there are dozens of marketing software out there to facilitate just that. In this piece, we will be comparing two mega marketing software in the market; Salesforce and Hubspot. If you are venturing into purchasing your first marketing software or perhaps are thinking of changing to a new one; then you have come to the right place.
These days marketing software can do it all for you! With marketing software, you are able to design and execute a marketing campaign, convert your leads into sales, find new leads, and much more. These software essentially are the backbone of your marketing team and initiative and can make things a lot simpler for you and your company. The return on investment on marketing software is quite large and a big reason companies are so eager to invest in them. Keep reading to learn more about everything you need to know about Salesforce CRM and Hubspot CRM.
Salesforce Features
Campaign Execution
Campaign execution is very important for any business. Coming up with a marketing campaign is only the beginning of it. You need to be able to execute your marketing strategy perfectly in order to reap its benefits. With Salesforce the software allows you to come up with the best possible way to execute the campaign so that you are able to make the most of it. The software helps you schedule your posts, look at insights, allows you to integrate everything marketing-related into one place. All in all, the campaign execution helps make things a lot easier foryou.
Contact and Account Management
One of the main features in Salesforce that we want to tell you about is the contact and account management feature. This feature not only helps you manage your leads but also allows you to rank them. This means you can rank leads according to their readiness for buying. This helps you dedicate more resources to higher-ranked leads since those have a higher conversion rate. Having a list that helps you manage your leads and segment them so you can have more effective marketing strategies for them can change the game for your business. Having this feature can simplify your contact list and allow you to know better which leads to focus on and give you a higher lead conversion rate overall!
Analytics
Coming up with a campaign and executing is only one part of marketing. The interesting bit comes later when you are able to analyze the impact the campaign had. With Salesforce you can easily look at the numbers which help you understand whether the campaign’s impact was successful. The software allows you to see in real-time how you are doing in terms of converting leads because of the campaign and much more. This helps you hone your campaigns better because you are able to see what is working and what is not working. You can make your campaigns in a way that serves your target population better and in the end come up with the perfect campaigns for your business and brand!
Salesforce Pricing
Salesforce has different pricing tiers. The cheapest tier for the software with the minimal amount of features is about $25 per month. While the most expensive tier costs about $300 a month but has all the features you could want!
Hubspot Features
Social Media Integration
Social media integration is vital for any business in this day and age when it comes to its marketing strategies. You need to make sure that whatever updates you have, you are constantly updating your social media with them. With Hubspot, you can easily integrate your socials to the software and schedule social media posts. This helps you post consistently and allows you to take your hands off the wheel when it comes to being vigilant with social media. This is because the software is essentially doing everything for you so you do not need to worry about whether or not you have to post in real-time since you can schedule posts weeks ahead of their time!
User-Friendly Interface
Another great thing about Hubspot that should definitely be pointed out is the user-friendly interface. The interface means you are able to hit the ground running with the software because you do not have to spend weeks trying to learn how to use it in the first place. There are dozens of Hubspot reviews online which attest to the fact of how easy it is to use the software. The software has a myriad of features that you can mobilize immediately to take your marketing strategy to the next level.
Hubspot Pricing
Hubspot even has a free tier that has limited features. The cheapest paid tier starts at $50 and the most expensive tier is $3200 a month!
Which Software should you Choose?
Now that we have told you in length about everything related to Salesforce and Hubspot; from Salesforce pricing to Hubspot feature, you should be equipped with enough information to come to a decision about the software you need to choose.
We suggest that you write down all the features you would ideally want in a software and then choose the software which will be right for you. Then we suggest you also ask for a free trial or a demo of the software you are leaning towards and then make a decision. We are sure whatever decision you come to will be the right one for you!
Norah is a food and sports lover. She likes to do yoga and body weight exercises. She completed her high school and doing college in Amsterdam.