We use it to enhance our appearance and to boost our self-esteem. According to a survey conducted in 2017, almost 42 people aged between 30 to 60 wear makeup daily. And another survey says that almost 50 to 80% of girls wear makeup. It all concludes one thing, makeup has become mandatory. And that is the reason why there are so many makeup brands around the world. With the increase in competition in the beauty industry, companies have to take the appropriate steps.
Let us take an example. Two companies manufacture the same product, but one of them is stealing all the customers. What could be the reason? The more elegant your product appears, the more recognition the industry receives. These days companies are paying more attention to packaging.
Custom cosmetic boxes are getting manufactured in a way that lures the client in purchasing the item. But as there is much competition in the market, can we also start a business in the same niche? Can we compete with well-known brands? If yes, then what strategies should we adopt? If you are curious, then keep reading. In this article, we would be discussing how to attract customers using your packaging boxes. And how should we customize these boxes?
By using a Distinctive Box
A unique box never fails in attracting the customer from afar. There are loads of packaging boxes that are getting used for various purposes. But the question is, how do we know which type of box is suitable for our products?
The only way to find yourself the ideal box is to study various packages. And compare them to find the best one out of them.
Let us discuss some of
Cardboard Boxes
Cardboard boxes are very versatile. And we cannot bound it to be used for one or two products. You can use them for any product you can think of. Selling shoes? Use a cardboard box. Selling confectionaries? Use cardboard
Two-Piece Boxes
Two-piece boxes never fail in imposing a positive impression on the customer. These boxes weigh to be luxurious as they are sturdier than cardboard boxes. These packages are getting used for ornaments, cosmetics, or other expensive items.
Metalized Boxes
Metalized boxes might be the box you have been looking for. The shiny appearance of these boxes increases the product’s worth. These boxes can get manufactured with any organic packaging material and get overlapped with metalized foil.
Magnetized Boxes
Rigid boxes with a magnet in their flap are known as magnetized boxes. These packages are a definition of an ideal box and serve the look.
Kraft Boxes
Kraft and paperboard boxes are the most used type of packaging material. The sheets of paperboard are even getting used to manufacture cardboard boxes.
By Customizing the Box Elegantly
There are several ways to customize a box. And the most challenging part is to know what you want your case to look like. Now, the central purpose of using a custom box is to get your packaging box manufactured in the desired shape or size. After deciding what type of box you want to use, move onto its customization. Contact different designers and give your packaging box a new and elegant look.
In the world of cosmetics, you would see every type of design imprinted on the box. The more unique your products appear, the more audience it attracts. Make sure that you print your brand identity on the box. And let the packaging speak for itself.
By Overlapping It with Lamination
Lamination on cosmetics boxes plays a vital role. Most people think that lamination is only getting used for the shiny appearance it gives to our cases. But without lamination, there would be no means to protect our product from harmful radiation.
There are basically three types of lamination, and two of them are widely getting used. They are gloss and matte lamination.
By Heightening the Brand Identity
A packaging box should tell the customer what brand the product belongs to. In the cosmetic industry, brand identity plays a vital role. That is the reason why many brands seem luxurious just by looking at their trademark.
Such luxurious brands imprint their trademark on the most visible side of the box. A product might not have importance if you do not print the logo on the box. There are many luxurious brands whose products are not that extraordinary. Make sure that you print your brand identity on the box and use the best method for it. Engraving and embossing can highlight the logo and enhance the box looks.
By Enhancing the Product’s Worth
A packaging box should always increase the worth of the product. You must have noticed that not every packaging box is the same. If we go to the beauty section in the market, there would be tons of products displayed. The nature of the two products might feel the same, but their packaging would be different.
The packaging box introduces the product to the person examining the item. And if the case fails to impress the customer, the time would stay on the shelf for a longer time. Custom cosmetic boxes are built in a way that enhances the product’s appearance. And true the client in buying the item. Now use these techniques to manufacture and customize your boxes and increase your sales.
Shelina being a mother of twins spends her day with Deny and Dania. She love to read books and write blogs. She has also been actively volunteer participating in ladies fighting breast cancer.