Your advertising packaging is longer just a boxing unit, the recent surge in e-commerce activities has made custom boxes a window displays for online customers.
Advertising policies need to have an impact otherwise, they’ll lose their objectives. Packaging is a strong component of customers’ experience with a brand and hence, must be enticing enough. Despite it having a short shelf life, creating a stand-out package experience can directly improve business growth and sales. It can add to factors that count to keep your customers coming back time and time again.
With ever-escalating e-commerce growth, it only makes sense to take some time to review your advertising strategy and branding policies when it comes to presenting your product straight out of the box!
In this article, we have carefully summarized some of the ways in which your advertising packaging can stand apart from the crowd.
#1: Add a personal touch
Personalized messages are highly appreciated by customers. They feel valued by the brand and applaud their commitment towards giving them a special shopping vibe.
Something as little as a handwritten note or thank you message can go a long way. It could be the advertising element that persuades customers of the brand’s value and adds worth to the purchased products. The box features like these cost a minimal amount and are worth trying out. These could also be a tool to improve customer loyalty.
When competition is tough, like in the case of e-commerce markets, displaying the packaging units alongside the products gives a deeper glimpse inside the business. Customers consider the packaging boxes as a plus to their shopping and naturally keep the boxes with them for longer. It helps to remind them of the brand image time and over.
#2: Include your brand within the packaging designs
Ambiguous packaging isn’t worth the effort nor is it noticed by customers. Rather than using plain boxes, you can add the branding features on the boxes to let customers know that they are buying from you.
Customers tend to associate the packaging with the brand value proposition. Designing the boxes with a creative brand identity can help to generate a positive buyer response and instigate powerful brand loyalty.
#3: Sustainable packaging boxes
Regardless of your retail channel, physical or online, customers demand cleaner packaging materials to accompany their orders.
Operating in today’s retail environment makes it imperative that customers are impressed and satisfied with eco-friendly packaging. Branding designs and advertising content would foster a better effect when printed on bio-degradable boxes. You must have seen colorful and stylish custom boxes embossed with recyclable logos at the back. It communicates that the business is responsible for its activities and is committed to providing as per the customers’ preferences.
Customers are swiftly making buying choices depending on sustainable packaging. It definitely adds to brand advertising and attaches positive points to their purchase decisions.
#4: Putting in colors
Bold colors can really stand out when it comes to packaging. There have also been many examples of color having an impact on your consumers’ buying habits. Therefore, it’s important to get your colors and branding right and choose to put this on your packaging.
It is quite common to see brand images printed with creative color schemes on reusable packaging boxes. Box manufacturers are usually hired to devise the perfect box appeal considering the brand ideology provided to them. Apart from the brand logo and name, other product details and pictures can be added using interesting and prominent color hues.
Colors don’t have to be only on the outside, they can also be used for any insert, tissue wrap, or the inside of the box; wherever you think would have the most impact in giving a retainable unboxing feel.
#5: Effective labels
Not every advertising component has to be printed on the boxes. Labels and stickers also work to include an extra zest and effect to the packaging appeal. Both work to spark a better customer reaction on seeing the advertising packaging boxes.
For smaller businesses, labels can add a really nice touch to a plain box without costing a lot. You can even add a QR code as a digital element and divert people to your website to promote other products on offer.
#6: Provide a compelling purpose
The idea is to give your packaging a definite purpose. Customers must be able to apprehend the advertisement features and form them together to get a convincing brand story.
Random designs, texts, and colors may work well to link the boxes to your brand image. Every box bit should be in sync with your overall branding policy and complement what you want to achieve with customizing the boxes.
You can team up your advertising activities with custom-made shopping bags to ramp up the effect on buyers. Especially, when you are in the apparel, cosmetics, or food industry, giving additional branded accessories helps to keep reminding buyers of your brand.
Whatever way you wish to attract customers, your brand advertisements are sure to influence your plans and packaging. Ensure that you make them match. Also, if you are investing in boxing the products, why not spend a little extra time, energy, and thought to turn the custom boxes into alluring pieces of art that customers appreciate? There are professional designers to help you out in case you ever feel lost or short on resources.
Rehan is a student of Masters at the University of Birmingham. He loves writing about business, finance, technology, and life. He believes that sharing knowledge with the public is the best thing that one can do for the world and humanity.