Like other modern countries, KSA has also crafted its name in the e-commerce world. Almost every business in the country has its e-commerce store now.
Well, the e-commerce industry has been seen as the constant ‘big thing’ over the past few years globally. This immense rise in this industry is due to many reasons. One of the obvious reasons is the COVID-19 pandemic. Thus, after the global lockdown, the e-commerce industry has moved to a considerably higher dimension all over the world.
Now, undeniably, the e-commerce store is the modern bridge between sellers and buyers. However, online stores are trending as it’s a convenient way to purchase products and services online. As this online shopping trend is global, so it’s obvious that this market is too saturated. Therefore, to stand out in the crowd, your website should constantly serve quality services/products that meet customer demand. But having an e-commerce store with quality products is not enough, it should sustain the ability to reach the right customers.
Besides, never forget that your website is the digital storefront of your brand. So make sure it displays the products clearly and catch the customers’ attention.
Hence, it’s all about having an ultimate website that performs everything from optimizing its online presence, through reaching the right customer, to order fulfillment. To accomplish this, you must find the right e-commerce website builder. So, follow the guidelines below and determine the best website builder in KSA for your business.
First of all, find the products of the website builder you’re choosing for your business. Then answer the following questions to check if this e-commerce builder fits right for your business.
Do the Websites Speak to the Buyer Persona?
The website should be capable to speak to the buyer persona. It should not be flat – flat in terms of appearance. It’s essential for a good website to have the right mix of textual, graphical and multimedia content.
If a website is covered with a good 80% of the text, it lacks creativity. This factor, instead of attracting, resists the customers to engage. Also, check that if the content is relevant. If the content does not reflect the company’s agenda, it means it’s not targeting the right customers. So, if the website has a good combination of relevant content, it implies that its builder is well-structured.
Is the Website Easy to Use & Well-Structured?
Are you able to easily navigate to what you are looking for? Verify that! If you’ve to click more than a couple of clicks to reach what you want, consider it a flaw. Therefore, make sure that the website is free from any unnecessary redirections and clusters. It must have logical paths to every webpage.
So, always keep in consideration that, user experience is very important. Misdirection and jumble lead to a bad customer experience; hence results in a negative reputation.
Does the Website Engage with Customers Via Updates?
This may seem optional as not every e-commerce website has its blog. But it’s a plus point if the website regularly updates the customers with its blogs and articles. Having a blog section means you can regularly improve your rankings on search engines.
So, check if the website has its blogs section or not. If not, it’d be an indication that its website builder doesn’t offer a proper system of content management including SEO.
Is the Website Responsive?
If the website of your chosen e-commerce builder is not responsive, it’s definitely not the right choice. This era is all about surfing all the time on the mobile phone. So people shop now from their handheld devices. Thus, if a website does not fit right on the mobile screen, it would not catch the customers. This is why the online store should be device-friendly.
Does the Website have CTAs – and at the Right Points?
This is the most important factor to consider while examining an e-commerce store or lead-generation website. For example, if the website has displayed the products or services very clearly, but there’s no immediate way to make a purchase. Is it the right approach? Obviously, no!
Consider a scenario where a customer takes interest in your products/services and navigates to a few pages like blogs or product descriptions. But he fails to find the call-to-action button. This missing button can give rise to many chances that he would close the tab.
So, at such points, ensure if the website has the right information to contact the seller. Or it must have the buttons available to make the purchase. Moreover, other than the CTAs, check if the website has a ‘Contact Us’ page or a user form to reach the seller.
It is essential that you must carry out thorough research to determine the best software to build your e-commerce website. Nevertheless, make sure that standing out in the crowd requires you to sustain the product quality and high online ranking. So, not only the necessary e-commerce requirements, the website builder should meet the SEO requirements as well.
Although there are many other options than website builders such as Magento, WordPress etc. Yet website builders are preferred by many as there is no complexity to install add-ons and plugins explicitly.
Well, to help you avoid the hassle to research the best solution, here’s a suggestion i.e.3S Cart . This e-commerce builder has everything that one seller is looking for to generate the online presence of his business. However, the following list of features is the reason why this software has been chosen in this article.
- Perfect responsiveness.
- Especially developed and designed to build e-commerce stores.
- Smooth integration with ERP.
- Pre-designed templates for businesses like food, furniture, clothing, electronics etc.
- Customizable templates.
- Built-in SEO and marketing tools.
- Custom domain names.
Moreover, other than these amazing features, this software is flexible to build websites of any size. Thus, we believe that this solution would work for you and help you grow your business and revenue ultimately.
Rehan is a student of Masters at the University of Birmingham. He loves writing about business, finance, technology, and life. He believes that sharing knowledge with the public is the best thing that one can do for the world and humanity.