Beautifully designed custom product boxes are all the rage these days. Packaging is actually the first impression that your product makes on the buyer. But do remember that designing custom product boxes does not have to be a complicated task. The design of your custom product boxes has to be effective and sell the product.
Here are some important things to keep in mind when you are choosing the right custom box packaging for your product;
Know your Target Audience
The most important thing to remember while choosing custom product boxes is to understand the consumer market and desired target audience. This will help you create effective product packaging designs. Your customers are the people you want to be investing in your products after all. So keep them in mind while choosing custom product boxes for your product. Carrying market research to figure out your key demographic is the best way to get to know out about your audience.
Product Inspired Design
The design you choose for your product matters the most. So make sure that the custom product boxes you choose are inspired by the design of your product. Your packaging must incorporate the unique qualities and characteristics of your product. Having custom product boxes inspired by your products will attract more buyers and increase the sales of your products.
Most people ignore this basic factor while choosing custom product boxes. It is good to have nice-looking and attractive packaging but the packaging needs to be equally practical. The size, shape and form of the custom product boxes make all the difference with the buyers. The product boxes must be practical, easy to open and easy to use. Designs that are too unique or complicated may actually scare the buyers away and harm the sales.
Choosing the Right Material
Finding the right material for your custom product boxes is important. Look for the caliper, the weight and thickness, of the material you are choosing. Make sure it’s the best choice for the product you are going to be housing in these custom product boxes.
When looking for the design of custom product boxes choose something eco-friendly because customers love sustainable products and packaging. Companies that use eco-friendly packaging have a greater chance at increasing their sales. Sleeve packaging is a great eco-friendly packaging option. Sleeve packaging is customizable with your specific information just like any other box. It is sustainable and adds an extra layer of protection to the product inside.
Protection of the Product
While choosing custom product boxes keep in mind that the packaging not only has to be attractive but also protect the product inside. Many products need to be protected against sunlight, heat, or humidity. Packaging needs to incorporate the needs of the product.
Colors and Fonts
Colors and fonts are equally important for the design of the custom product boxes. While choosing colors and fonts make sure to consider your target audience because colors and fonts evoke emotions and make the buyers feel connected with the product. Carefully review colors and fonts so the writing is prominent for the buyers to read.
What you say on the package is just as important as what you display. Use right and proper language for the custom product boxes. Carefully research the language that the consumer target audience and sales channel used.
Selecting the right size for your custom product box is very important. Make sure the box is not too big that the product is floating inside neither is it too small that the product barely fits. Make sure you’re being economical while choosing the right size of sleeve packaging for your product.
In all, custom boxes can prove to be vital for your company’s marketing. They offer an economical yet effective way through which you can market your brand, spread a word about it, and get more leads. It’s up to you then how tactfully you convert those leads into sales. However, one thing’s for sure, the maximum impact will only be made if you are choosing the right custom boxes. So, take into account all these factors discussed above and then make an informed decision.
Norah is a food and sports lover. She likes to do yoga and body weight exercises. She completed her high school and doing college in Amsterdam.