When it comes to social media, everyone wants to jump on the bandwagon. While there are various social media platforms, Facebook, Instagram, Twitter, and YouTube are some of the most active social media networks out there.
Today, if you’re a brand, you’re on social media in one way or another. But here’s the real question, how many brands have an active social media presence? And how many of them are simply just there? Reality check: don’t expect too much from social media when you’re just there posting random links, @mentioning a few people, and calling it a day.
What you need is a social media strategy because in all honesty a great social media presence can bring your business a long way. But, this can only happen after you’ve prepared appropriately and moved in the right direction.
That’s why we’ve decided to share some tips and tricks on how you can build a social media presence. Before, you take on the mission, get yourself a good internet such as Windstream Kinetic, so you no longer have to worry about losing internet speed while connecting with people on social media platforms.
Set Smart Goals
Have you sat down and asked yourself why are you on social media, and why do you want to build a social media presence? You need to be clear as to why are you hoping to achieve out of all this. If your answer is “because everyone’s on it!” then you may just have a bigger problem to deal with. The concept behind SMART goals has been around for a very long time, but today, they’re more important than ever for a good social media presence.
In other words, you should set goals that are measurable, specific, achievable, realistic, time-bound, and ultimately relevant. For instance, you could have a SMART goal related to social media marketing such as “We’ll increase our YouTube subscribers by 25% before the end of this quarter.”
Here’s what SMART goals stand for:
Hence, making sure your social media efforts are being used for a concrete purpose is going to help you avoid posting aimlessly.
Identify your Target Audience
Now, once you’ve outlined your goals, you need to identify your target audience. If you weren’t aware, not everyone is your audience. You need to target a specific group of people who will be interested in your product or services.
Perhaps your target audience is potential customers, or maybe it’s influencers and industry players. No matter who they are, breaking them down will help you figure out some of these factors:
- Which social media platforms you are most active on?
- What’s your posting schedule like?
- What’s the kind of content you’re publishing?
- What’s your brand motto?
- What type of information can your audience expect to find on your social media? Searching ufc upcoming events?
Many brands in the market tend to spin their wheel simply because they don’t publish content that appeals to a denied target audience. That’s why, you need to spend a good amount of time understanding what your audience persona is like, identifying the challenges they face, and the brands they look up to on social media.
This kind of competitive analysis is going to help you understand how to make sure your very own social media presence stands out from the rest of the crowd.
Seek Relationships, and Not Just Followers
It’s easy to debate all day if your follower count is in fact a vanity metric. That being said, having 200 followers who engage with you and your content on a regular basis are infinitely much more valuable than 20,000 who seem to ignore your social media presence.
This may sound cliché, but never leave “social” out of your brand’s social media presence. The entire beauty of it is so that you can build relationships in an instant with your followers from anywhere around the globe. If you’re uncertain as to where to begin relationship-building, here are some tips that could help you out:
- Never forget to @mention individuals whom you’re referring to on your social media posts
- Respond in a quick manner to the questions people ask
- Reply when they @mention your brand or you or share the content you publish
- Start conversations in your comment sections
We feel this last tip is highly important when it comes to building a good social media presence. We can all agree that inactive social media feeds won’t do your brand any kind of good.
Rather than letting your Instagram or Facebook gather cobwebs, you have to “show up” every day with a fresh set of content to share.
Here are some ways that you can make this happen:
- Incorporate social automation and scheduling to save energy and time.
- Prioritize your content and social networking based on the location of your target audience.
- Find ways to repurpose your social media content, so that you don’t always have to recreate the wheel.
- Recognize the best time to post content on your social media.
There’s no secret solution to build a better social media presence overnight, it takes time and a whole lot of patience. These are some tips and tricks to help you create a social media presence that garners some form of engagement with time. We hope you try these tricks out and win at having a good social media presence!
Rehan is a student of Masters at the University of Birmingham. He loves writing about business, finance, technology, and life. He believes that sharing knowledge with the public is the best thing that one can do for the world and humanity.