Custom printing done right on the packaging sways customers’ buying choices. It is a phenomenon that has opened new sales opportunities for cosmetic brands. This is because printing enhances the box features and makes them suitable for physical retailing and e-commerce alike. Though certain cosmetics brands still advocate the effects of bland boxes, the fact is that many of them either get out of business within a year or eventually lose out to innovative competitive branding.
Branding of any sort works better when it is in sync with the products’ nature. Cosmetics are widely used more now than ever. People want to look their best at all times. Social media and stronger global connectivity have prompted a higher demand for a better personal appearance. This rise in cosmetics demands fuels the entry of hundreds of new brands in the industry. Experts predict the multi-billion dollar industry to become one of the top 5 in the world by 2026. Nothing else works as effectively to improve personal appeal as cosmetics do and customers thus, spend a significant part of their incomes on cosmetic products.
When you have so many rivals competing for the same customer attention, brand differentiation becomes vital. Without effective branding, your brand can go unnoticed amongst the excessive noise in the cosmetic market segments. However, with innovative printing on the packaging, any form of cosmetic can be shipped, distributed, marketed, and foster customer loyalty.
Scroll below to find out 4 valid reasons to include creative cosmetics packaging printing.
Uniform Box Appeal
Cosmetics have global appeal. Cosmetics of all sorts cater to customers with varied likes, preferences, and intended usage. This makes the sales volume high enough to buy packaging in bulk, supporting consistent printing on all.
Buyers definitely notice cosmetic packaging that is distinct and above the ordinary. Many off-the-shelf cosmetic brands like Maybelline, offer personalized packaging for all their cosmetic products using premium printed boxes. Modern printing technology makes it possible to attain a high volume of uniform boxes created by box manufacturers.
Cosmetic boxes crafted by professionals are printed timely and with an executive appeal. Both these factors save time, costs, and improves production capabilities for cosmetic brands.
Inflate the Brand’s Value Proposition
Cosmetic products are valued as per the branded packaging. Brands can use printing as artistically as they desire to present a convincing brand image.
Box makers offer brands a list of printing options that align with the brand’s overall objectives and goals. These combine to form exceptional shopping experiences for customers and persuade them to positively rate the brand. Printed choices include designing the boxes to let them impress customers at the first contact.
Some print enhancing features include:
- Embossed letters. It particularly helps to enhance the brand name.
- Foil stamping. Makes the brand logo more visible.
- Window cutouts. Adds a stylish edge to the cosmetic boxes and lets customers get a preview of the items inside.
- Metallic and high-quality inks. Texts and contents look effectual when printed with such inks.
- Laminations and coatings. Various forms of such coverings add sparkle and maintain the boxes for long.
More Box Recognization
As mentioned at the start of this article, brand recognition fosters customer loyalty in this densely competitive cosmetics industry. Box printing has time and again ranked as one of the most influential branding tools.
Customers buy brands that look familiar and for that, the cosmetic brands must radiate pleasing marketing vibes that instantly captivate customer focus. This is the key reason behind some of the oldest brands surviving through changing times, technology, and customer shopping behavior. The brand image printed on the cosmetic boxes is seen by a large number of potential customers. Innovative box patterns build curiosity around the brand and prompt buyers to try the products.
Other marketing platforms, no matter how expensive, have limited scope in terms of continued customer viewership. Comparatively, cosmetic boxes are seen as long as they are placed on retail racks. They also work to generate impulsive buying; something that has come to define retail sales over the years.
Better Adaptability to Change
Cosmetics is a dynamic industry. A lot of external factors inspire change here. Whether it is brands coming up with innovative products and inspiring change or customers’ evolving preferences. How can brands keep up to these changes to appear relevant through market evolutions?
Custom printing helps to present the brand in renewed light and grab customers’ interest by imbibing changing trends within the packaging. Altering digital ads, updating hoardings, and modifying core products takes time and a lot of investment. The boxes can be altered in a short while as professional designers have the right mechanisms in place for it.
This way of representing the change is less costly and faster implemented. For instance, the recent customer preferences involve sustainable packaging. Brands can pick suitable box materials for cosmetics packaging and become more prominent among rivals.
Printing for All Customer Types
As cosmetic packaging pertains to a wide range of products, it also needs to have bearing on different customer groups. People buy cosmetics depending on their skin type, location, age, and gender. So much connectivity with customer expectations is realizable with innovative and communicative printing.
Imagine if the boxes couldn’t be printed, there wouldn’t be an effective method to reach out to customers and explain to them how your brand offers the best cosmetics. It is with modern and chick printing processes that even small brands can support a distinct brand appeal through creative box printing that isin sync with the set business budgets.
So, no matter whether you sell online or at retail outlets, the right boxes can be obtained within a click!
Customized printing gives the needed glitter to lip-glosses as well as provides the right illustrations to face primers. You name it and we’ll provide it exactly how you imagined!
Rehan is a student of Masters at the University of Birmingham. He loves writing about business, finance, technology, and life. He believes that sharing knowledge with the public is the best thing that one can do for the world and humanity.